Captain Bootcamp
E-book on launching a micro-product
into the EU and US markets in 1 month
Batch #7. Starts on July 15
A beginner builder typically takes several years to achieve their first successful launch.
This bootcamp is for those who want to launch
and promote their product in 1 month
This bootcamp is for those who want to launch
and promote their product in 1 month
Here’s how we do it ↓
There's no theory in the bootcamp
We learn how to create a product by actually building it
during the bootcamp.
during the bootcamp.
In 4 weeks, you will have not a case study, not a pet project, but a fully launched product with your first users
Launched product
You will have a clear understanding of how to launch micro-products in just 1 month: from idea and development to the most crucial part – promotion
An understanding of how to launch such products
Launch a micro-product only where there is existing demand in search. No demand = no product
Is there demand? We take exactly one feature from competitors. It doesn't have to be the main one
And we launch it within 1 month. This way, if it doesn’t take off, the risks are minimal
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The essence of our product launch formula in 3 points. We don't spend years building a product; instead, we:
A few key ingredients in our method
We don't engage in complex ventures: 1 launch = 1 feature = solving 1 simple problem
1st Ingredient
Minimizing risks
As a result, our average expenses are:
time to launch
4 weeks
And most importantly
The approach minimizes involvement in product promotion after launch, as search engines naturally drive user traffic. This allows for scaling by launching multiple products efficiently.
Traffic is the most valuable asset for an online product, and we know how to generate it from search engines
2nd Ingredient
Launch driven by search traffic
We launch in the EU and US markets, where users are typically more active in making online purchases
3rd Ingredient
We launch in the EU and US markets
launch expenses
$50-$150
marketing expenses
$0
post-launch support
$0-$50/mon.
Мы оптимизируем продукт под поисковый трафик так, что пользователи сами приходят из поиска
The bootcamp covers all stages of product launch
It doesn't matter whether you have an idea at the start or not:
Idea search
Week 1
Development
Week 2
Free promotion
Week 3
Paid optimization
Week 4
Select a pool of 10-20 ideas based on existing search demand using professional tools;
Utilize our database of micro-products to find ideas;
Evaluate each idea using our algorithm, considering factors such as ease of user acquisition, future monetization potential, competition in search, scalability, and other criteria (a total of 12 factors);
Validate the selected idea with our team for implementation in the bootcamp. Properly set up accounts for smoother moderation in app stores
Utilize our database of micro-products to find ideas;
Evaluate each idea using our algorithm, considering factors such as ease of user acquisition, future monetization potential, competition in search, scalability, and other criteria (a total of 12 factors);
Validate the selected idea with our team for implementation in the bootcamp. Properly set up accounts for smoother moderation in app stores
Bootcamp program by weeks
Week 1
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Simplify product implementation using ready-made modules and our team's existing resources;
Design the business logic of the micro-product: create a one-page prototype;
Hire a UX designer from a list of trusted platforms (if necessary);
Design the interface of the future micro-product;
Hire a developer from a list of trusted platforms (if necessary);
Develop the first version of the micro-product for installation in developer mode
Design the business logic of the micro-product: create a one-page prototype;
Hire a UX designer from a list of trusted platforms (if necessary);
Design the interface of the future micro-product;
Hire a developer from a list of trusted platforms (if necessary);
Develop the first version of the micro-product for installation in developer mode
Product Development
Week 2
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Create the right product graphics to achieve a high conversion rate for installations;
Hire a graphic designer from a list of trusted platforms (if necessary);
Write optimized texts to improve ranking, checking them against 8 parameters;
Fix the 7 most common internal errors that negatively affect behavioral factors;
Check the product before uploading to the store based on 3 factors;
Publish the product in the store!
Hire a graphic designer from a list of trusted platforms (if necessary);
Write optimized texts to improve ranking, checking them against 8 parameters;
Fix the 7 most common internal errors that negatively affect behavioral factors;
Check the product before uploading to the store based on 3 factors;
Publish the product in the store!
Free Promotion
Week 3
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Enhance behavioral factors using paid methods to improve ranking further;
Encourage positive (and genuine) reviews while mitigating negative ones with a special module developed by our team;
Cleverly gather feedback from users who have uninstalled the product;
Activate organic growth in search engines using paid methods (requiring $30 to $100 depending on the product);
Set up analytics to track views, installations, and key conversions;
Implement monetization with just a few clicks using a ready-made module developed by our team.
Encourage positive (and genuine) reviews while mitigating negative ones with a special module developed by our team;
Cleverly gather feedback from users who have uninstalled the product;
Activate organic growth in search engines using paid methods (requiring $30 to $100 depending on the product);
Set up analytics to track views, installations, and key conversions;
Implement monetization with just a few clicks using a ready-made module developed by our team.
Optimization and Scaling
Week 4
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Idea search
We also consistently receive feedback from participants after the bootcamps that goes something like this:
When you have 1K users, you start to perceive tasks at your main job completely differently, and you’re often amazed by the suggestions from colleagues who don't have their own products!
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A person with their own product truly thinks differently. Here are the changes that occur:
A tech lead in a large company might not interact directly with users. However, creating your own product helps you see beyond your profession and start understanding business tasks from the perspective of the end user
You start to see the bigger picture
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After the launch, participants are often amazed by the behavior of their own users as seen in analytics and web session recordings. As a result, they begin to think differently, realizing how much the psychology of real users differs from the mindset of the creators
You start to understand the users' mindset
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A person who has developed their own product has experienced real users firsthand. Such a developer/product manager/designer has restructured their internal framework, and as a business, you don't need to do that for them. Management is more willing to listen to and trust such a person, and ultimately, pay them more
You increase your value to the business
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When paying by card
$1420
Full price with a discount
$1420
-32%
Total of 35 spots available at this rate
Participation plan
✓ Lifetime access to the e-book with a clear step-by-step action plan
✓ Access to videos analyzing project mistakes
✓ Bootcamp platform for idea generation
✓ Bootcamp modules for accelerated development
✓ Our software for promotion and optimization
✓ Access to videos analyzing project mistakes
✓ Bootcamp platform for idea generation
✓ Bootcamp modules for accelerated development
✓ Our software for promotion and optimization
Answering frequently asked questions
On average, participants spend $50-150 on the launch, primarily for marketing, and these are one-time expenses.
If you need to hire a developer, budget around $100-200 for their services. The e-book provides guidance on finding viable ideas and creating a development plan that requires only a few days of work, keeping costs low. It also offers advice on bringing a developer on board as a partner, potentially making development free of charge.
If you need to hire a developer, budget around $100-200 for their services. The e-book provides guidance on finding viable ideas and creating a development plan that requires only a few days of work, keeping costs low. It also offers advice on bringing a developer on board as a partner, potentially making development free of charge.
In short, it’s search traffic optimization taken to the next level. The e-book dives into the nuances where the real essence lies.
You'll learn how to attract traffic for free through search and enhance this with a variety of special free or low-cost techniques for effective promotion. The e-book provides all the details needed to set up search engine optimization correctly and maximize your reach.
You'll learn how to attract traffic for free through search and enhance this with a variety of special free or low-cost techniques for effective promotion. The e-book provides all the details needed to set up search engine optimization correctly and maximize your reach.
Our method works not only for extensions but also for websites, portals, and mobile applications. However, we recommend starting with an extension, as it is the simplest platform for launching and monetizing.
Other platforms are worth considering if you are a mobile developer or have experience with websites, portals, or bots. The e-book provides guidance on leveraging your existing skills to work on these platforms effectively, assuming you already have relevant development experience.
Other platforms are worth considering if you are a mobile developer or have experience with websites, portals, or bots. The e-book provides guidance on leveraging your existing skills to work on these platforms effectively, assuming you already have relevant development experience.
If you’re a developer, that’s great. The bootcamp will guide you on how to leverage your skills effectively, as deep development knowledge can sometimes be a hindrance rather than a help in launching. However, if you direct your efforts appropriately, you’ll be able to handle the development yourself—a clear advantage.
If you’re not a developer, that’s also advantageous in its own way. You won’t need to adjust your mindset, and the bootcamp will show you the right way to do things from the start. It will also guide you on how to find the right developer for a straightforward launch.
If you’re not a developer, that’s also advantageous in its own way. You won’t need to adjust your mindset, and the bootcamp will show you the right way to do things from the start. It will also guide you on how to find the right developer for a straightforward launch.
The program is designed for people who have a full-time job. Ideally, you should invest 1-2 hours per day on the project over the course of the month, or allocate a couple of full working days each week.
After launching, our products typically require minimal support—around 1-3 hours per month per product. In fact, minimal operational effort for maintenance is one of the key advantages of our launch method.
After launching, our products typically require minimal support—around 1-3 hours per month per product. In fact, minimal operational effort for maintenance is one of the key advantages of our launch method.
We’re not just unafraid of competition; we actually embrace it. In fact, during the bootcamp, you’ll be working on micro-products in niches where there are already established competitors.
A competitor essentially validates that there are users and revenue potential in that niche. We’ll simplify and cleverly optimize our product across 20+ search factors to carve out our share of this already proven market.
A competitor essentially validates that there are users and revenue potential in that niche. We’ll simplify and cleverly optimize our product across 20+ search factors to carve out our share of this already proven market.
Yes, the bootcamp can still be highly beneficial for you. Here's why:
- Idea Validation: Identifying the right idea and market is critical. Even flawless execution can fail if the idea or target traffic is off. In the first week, the bootcamp provides an algorithm to assess and validate your idea, ensuring its potential for success.
- Project Development: Once validated, the bootcamp guides you in effectively developing and launching your project, focusing on building and promoting it within a month.
- Exploring Alternatives: If the initial idea proves unsuitable for promotion, the first week allows you to pivot and choose a more viable option, saving significant time and resources.
Actually, you're in a fortunate position.
In most cases, people start with ambitious ideas like social networks, marketplaces, or mobile apps—projects that can take years and significant funds to build, only to realize too late that promotion was overlooked and resources are depleted.
This e-book is designed to help you avoid these pitfalls by guiding you toward an idea that aligns with a proven traffic channel from the very beginning.
So, there's no need to have a fully-formed idea just yet.
In most cases, people start with ambitious ideas like social networks, marketplaces, or mobile apps—projects that can take years and significant funds to build, only to realize too late that promotion was overlooked and resources are depleted.
This e-book is designed to help you avoid these pitfalls by guiding you toward an idea that aligns with a proven traffic channel from the very beginning.
So, there's no need to have a fully-formed idea just yet.
You will have permanent access to all bootcamp materials and updates (which are refreshed after each cohort based on the launch statistics of dozens of products).
Send us a message @captain_lab. We’ll be happy to help!
Need to discuss something?
Just let us know!
Just let us know!
We'll quickly answer any questions ❤️
ИП Зуев И.В. ИНН: 360408359441
I/E Igor Zuev – N3a, Zemo Plateau N33a, Varketili, Tbilisi, Georgia
